What Makes Palm Beach Cosmetic Medicine Different?
PBCM was created for patients who want modern aesthetic care in a refined, medically guided setting.
Board-Certified Endocrinologist | Emory University School of Medicine-trained physician-scientist | Medical Director, Palm Beach Cosmetic Medicine | Founder, VitellaMD, Palm Beach Thyroid & Endocrinology Wellness, and Frisch Integrative Medicine

Palm Beach Cosmetic Medicine was built for patients who want care that feels both modern and medically grounded: refined, thoughtful, and led by a physician.
A different kind of cosmetic medicine practice
We are not a generic med spa. PBCM is a physician-led cosmetic medicine practice in Wellington, Florida, designed around protocol-based care, advanced technology, and refined patient experience.
Led by Dr. Anna Frisch, MD, PhD
PBCM is medically directed by Dr. Anna Frisch, MD, PhD, a board-certified endocrinologist, Emory University School of Medicine-trained physician-scientist, founder of VitellaMD, and author or co-author of more than 40 scientific and medical publications.
Why hormones, skin, hair, and wellness are connected
An endocrinologist's perspective adds depth to aesthetic care. Thyroid function, hormones, metabolism, inflammation, and nutrition all influence how the skin and hair look and respond to treatment. PBCM is built to consider those connections.
Advanced treatments with thoughtful planning
PBCM offers laser hair removal, laser skin treatments, PRP services, HydraFacial, professional facials, microneedling, and medical-grade skincare, selected and sequenced as part of a personalized plan.
The role of VitellaMD
VitellaMD is a physician-formulated nutraceutical line created by Dr. Frisch. When appropriate, VitellaMD products may be discussed as part of daily wellness support alongside in-office care.
A refined patient experience in Wellington
Our space is designed to feel calm, professional, and unhurried. We serve patients across Wellington, Royal Palm Beach, Loxahatchee, The Acreage, West Palm Beach, and the surrounding Palm Beach County area, with Saturday hours available.
Who PBCM is designed for
Patients who want a physician-led plan, refined care, honest expectations, and a setting that respects their time. If that resonates, a consultation is the right place to start.
Frequently Asked Questions
- What makes PBCM different?
- PBCM is physician-led, protocol-based, and grounded in endocrine medicine. Care is built around the whole patient, connecting skin, hair, hormones, and overall wellness in a refined Wellington, Florida setting.
- Who leads Palm Beach Cosmetic Medicine?
- PBCM is medically directed by Dr. Anna Frisch, MD, PhD, a board-certified endocrinologist, Emory University School of Medicine-trained physician-scientist, and founder of VitellaMD.
- Is PBCM physician-led?
- Yes. Every consultation and protocol is set by Dr. Frisch personally. PBCM is intentionally not structured as a typical med spa.
- How does VitellaMD connect to PBCM?
- VitellaMD is a physician-formulated nutraceutical line created by Dr. Frisch. It is discussed when appropriate as part of daily wellness support alongside in-office aesthetic care. VitellaMD products are dietary supplements and are not intended to diagnose, treat, cure, or prevent any disease.
- What services does PBCM offer?
- Laser hair removal, laser skin treatments, PRP services, HydraFacial, professional facials, microneedling, chemical peels, medical-grade skincare, hormone and wellness conversations, and post-weight-loss skin support, among others.
Medical disclaimer: This article is for educational purposes only and is not a substitute for a personal medical consultation. Individual results vary. A consultation is required to determine candidacy for any treatment.
VitellaMD disclaimer: VitellaMD products are dietary supplements. They are not intended to diagnose, treat, cure, or prevent any disease. These statements have not been evaluated by the FDA.
Dr. Anna Frisch, MD, PhD
Board-Certified Endocrinologist | Emory University School of Medicine-trained physician-scientist | Medical Director, Palm Beach Cosmetic Medicine | Founder, VitellaMD, Palm Beach Thyroid & Endocrinology Wellness, and Frisch Integrative Medicine
Dr. Anna Frisch, MD, PhD, is a board-certified endocrinologist, Emory University School of Medicine-trained physician-scientist, Medical Director of Palm Beach Cosmetic Medicine, and founder of VitellaMD, Palm Beach Thyroid & Endocrinology Wellness, and Frisch Integrative Medicine. She has authored and co-authored more than 40 scientific and medical publications and brings decades of experience in endocrinology, thyroid disorders, hormones, metabolic health, and patient-centered care. At Palm Beach Cosmetic Medicine, Dr. Frisch applies her medical background to aesthetic wellness by looking beyond the surface, connecting skin health, hair health, hormone balance, metabolic wellness, nutrition, collagen support, and advanced cosmetic treatments to help patients look refreshed, confident, and natural.
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